As his career progressed radio, I often wondered what he was doing some radio stations sound really good, and why other radios seemed very trite and commonplace. Only when I began to ask questions to the people who work in these plants began to dawn on me that the process took realizes his position as general implementation strategy by the administration of these stations. The stations were not as good sound also had something in common. They had no strategy, as was the station and the listeners perceived the process to chance.
My view is that the radio is very special. It is intrusive, is respected and valued. It is a tool that can be used in a way that really to those who listen can do many different levels of impact can be manipulated. Leave the radio, listening to the prospect of someone who is not on the inner workings of a position no matter who how radio made but only in the results in terms of information and entertainment looks interested. This listener is a person, in what we call the sender believes “the magic of radio.”
The Movies
To understand the “magic of radio”, you must understand that this is a creative process. Let’s take a look at another industry that uses a creative process to produce a product that people buy in the world. The film industry is set up a simple theory. The success of the industry based on the fact that people watch movies for entertainment, fun from real life, to forget their worries for a few hours. You enter a world that is not true, and they do not know real, but they go anyway. Film experts call this “suspension of disbelief.” Happy to leave back to ordinary spectators, analytical, dogs, and enter a fantasy world created by director … Therefore want to be entertained.
The viewers are not interested in the process of multi-million pounds is used to make the film. It is only interested in the outcome of this process. You are ready to believe the story of the director is to tell them (voluntarily suspend their disbelief) while watching the movie … Therefore want to be entertained. It is no coincidence that the two greatest films of all time in terms of creativity, Titanic and Avatar by the same person … created, James Cameron.
Creating good radio
Radio is also a creative process and the extent of this creativity affects the perception that the listeners of your station. The radio listeners react in the same way that the answer to the films. You want to be entertained, and the vast majority of listeners are willing to do what you on the air when you are entertaining to believe. This belief extends not only to the station, but also extends to all presenters. Why are some of the places and others are not? Is on creativity, magic is the production of your station have the same magic that the listener feel good, what can you do, you enjoy what you do for them and how to feel the experts.
Let me explain the difference between a transmitter and a large station reverb sounds trite. One area in which you can have a major impact on the audience and make money is to them something special, something different and something that touched or changed their lives for a short time. The radio station on air contests, tickets to this, the tickets you win this CD, so this CD and so on. Competitions and prizes are banal and boring, and usually operate at the program level, as opposed to the level of the station. They have no influence on the public as a whole and not to talk about your station. Offers must be operated on power and influence of the public appears in all parts of the year and lead to a big event, have the necessary impact.
Sounding great
I ran a promotion for one month, which resulted in two major events on the air in two weeks and four weeks after the promotion. Called FLY TO WORK Friday. The prospect was a program of events and each station involved. Trails also said that he never ran for hours instead of the usual finishing Friday 102FM will learn in the style of work … by helicopter. There was also a script for presenters who were over for the event and are always the winner in extras like a Ferrari and take them from the airport by the local circuit and it should be treated a breakfast before designed First Class flight. The winner will be adjusted every weekday. Each winner was chosen, the first on the phone if they have a particular song that had nothing to fly sometimes played by 6.00 bis 18.00 clock to hear. The highlight of the event was the live broadcast, when the morning Ferrari has a door to the listener. Each step, and then transferred the show all morning. As an audience in the show were concerned, he was promoted two weeks with a price. It was only on Monday were run for three weeks to the trails so much fun the first time, we will do everything … and over again.
This offer sounds fantastic in the air, listeners talked about and participated in flocks and loved the moderators an advertiser pays to be connected. All this on the fact that the station access to a company that had arranged a helicopter and two flights was necessary and also in a position with a driver for Ferrari and a local club. Now … before, say that you are a small station in the community and can not do these things, the promotion in a small rural station in Ireland, with a catchment area of a city with a population of 21,000. It was very successful in the development of the destination station “to be too small to feel but strong resonance in the minds of listeners. You are free to use the concept of promotion, because I work there.
Listener Perception
The lesson for the radio community in the UK is easy. While you as a small resort with a small geographic area of diffusion through a low-power transmitters can be considered, meaning that the listener does not perceive that way. The perception of the audience entirely on what post is based. If your station sound “small”, then this is perceived by the listeners. It’s your fault, not theirs. The fact is that the community radio “small” sounds. This manifests itself in many ways. I understand that most of the work as charities (which promotes the “small” collection), I do not think it necessary in this situation of trade, where to create a better view is available. I think the perception of a “non-profit community radio” to be the catalyst for other local charities much better able to meet and gain a better understanding of listening to your station.
